Brad Adgate Ratings Quotations

Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.

There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.