I think just to look at ratings compared to past years, there's a lot more to the story.
We'll have to compare the numbers from this year to ratings for the years prior to the Red Sox and Cardinals. I think this will be a memorable World Series with incredible ratings. I think the numbers will hold up extremely well and will be in the ballpark with last year.
You can only laugh. I've heard desperate living is never pretty. Madison Avenue cares about two things: ratings and demos.