Britt Beemer Advised Quotations

I see an extremely promotional shopping environment. I've advised my retail clients to be super aggressive Thanksgiving weekend. Retailers don't want to do it from a margin perspective, but otherwise they won't see shoppers in stores. Consumers have less money to spend and they'll take their 'less money' elsewhere.

I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.