Metadata equals surveillance; it's that simple.
Surveillance of power is one of the most important ways to ensure that power does not abuse its status. But, of course, power does not like to be watched.
Surveillance is the business model of the Internet.
Corporate and government surveillance aren't separate; they're an alliance of interests.
Choosing providers is not a choice between surveillance/not; it's just choosing which feudal lord gets to spy on you.