Retailers and store card credit providers are, we have found, effectively insulated from competitive pressures.
There are features of the store card market that effectively insulate retailers and consumer credit providers from competitive pressures.
This results in store cardholders who take up credit, and associated insurance, paying more than they would in a fully competitive market.
At the same time, consumers' sensitivity to APR (annual percentage rate interest rate) levels and other charges is low. Taken together, this results in store cardholders who take up credit, and associated insurance, paying more than they would in a fully competitive market,