Rob brings extensive and highly relevant experience to our Company at a critical stage in our turnaround.
This will not be the only company where you're going to see this kind of comment.
The upcoming console transition period is a time when a struggling company can either make a turnaround or plummet to the point of no return.
This is a major restructuring. The people inside of Ford basically believe they are betting their company on this restructuring.
They were amazed. And they said if we could pull off that many releases, it would be monumental for the company and for our customers.
There's a much higher level of urgency. I think they realize that they're betting the company on this. Our sense is this is being viewed as this is a change-or-die kind of thing.