I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.
I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.
I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.
Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.
The best marketing strategy ever: CARE
If you do not care about your end user immensely, especially in the next few years, your brand will die.
I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.
Innovation doesn't care about anyone,
Care Immensely or Die: This is a bigger culture shift than you realize.