It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
Use every customer point of contact to weave stories about who you are and what your brand stands for.
There is no sale without the story; no knockout without the setup.
The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.
Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.