Heather Smith Maximum Quotations

Friday has always been the slowest day for us. On Friday, people are still working. ... Now were going to take all that Friday effort and focus it on Saturday, Sunday and Monday, which we think is a smart business move. We're looking for maximum impact, more saturation.

We decided to consolidate every single programming dollar into three days instead of four for maximum impact. We're trying to achieve a virtual explosion of artistry in the three-day weekend so we can give our audience an amazing experience.