Jacques Ellul Propaganda Quotations

Propaganda does not aim to elevate man, but to make him serve .

Propaganda begins when dialogue ends.

Propaganda's content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda texts leads ultimately to less conviction and participation. The listeners critical powers decrease if the propaganda message is more rational and less violent.

The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.

The aim of modern propaganda is no longer to modify ideas, but to provoke action.

When there is propaganda, we are no longer able to evaluate certain questions, or even to discuss them