It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.
Technique has taken over the whole of civilization. Death, procreation, birth all submit to technical efficiency and systemization.
The individual who is the servant of technique must be completely unconscious of himself.
No technique is possible when men are free.... Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
Everyone has been taught that technique is an application of science.... This traditional view is radically false. It takes into account only a single category of science and only a short period of time
Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.