Joe Wilcox Apple Quotations

Shortages like this are one of the effects of Apple keeping announcements quiet. Many companies will begin moving product through the channel before an announcement. Sometimes you'll even see Microsoft software on store shelves before it's announced.

But it's hard to get excited sometimes when your company delivers increasing revenue quarter on quarter, yet you read hype about Apple and their products and they get all the buzz.

It is an opportunity for Apple to go out and evangelize the new Intel processors to developers and nudge them to get more of their applications out of the door.

If Microsoft hasn't significantly improved that experience, and made it as easy as Apple has, that's going to be a big barrier.

Are they going to knock Apple out of the sky? No chance. Not anytime soon, anyway,