Jonathan Ive Care Quotations

What we make testifies who we are. People can sense care and can sense carelessness.

I think subconsciously people are remarkably discerning. I think that they can sense care.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

The most important thing is that you actually care, that you do something to the very best of your ability