It is not easy to figure out what you do here. Nobody knows the right way to do it.
There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.