People would go right back to stealing music.
It doesn't matter how friendly you are if the end result is people watching fewer commercials,
It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system.
The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
People hate the music labels so much now that I don't think this can make things any worse.
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
Can you scare people into stopping? The answer is: Yes.
The retailers are trying, but the hard part is that you have to explain to people that spending $2,500 on the set is just the beginning and now you're going to probably have to spend more money every month.
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.