M. Wolfe Consumers Quotations

Free ultimately expands markets. Consumers recognize the difference between what they pay for and what they get free. Free can coexist alongside paid media and serve very different needs and markets.

If Windows (software) can run right away on Macs, that removes the major barrier to switching. I've been asking consumers what they think of this, and I'm getting numbers that are almost too good to be true. That's how enthusiastic people are about this.

We can throw variable pricing in and we can raise prices of a hit song, but it doesn't mean consumers will buy. They have an alternative - get songs for free.

We've seen a couple of trends. Consumers are more sophisticated than they were 10 or 15 years ago.

The more devices people have, the more experiences they want, and the more occasions they have to become an audience. In our company, despite the fact our audience is going online, our ratings are (the) highest ever. Our series ' Laguna Beach ' is available to consumers online or with their cell phone. The television is not the center of the universe; it is one piece of a hub.

Gaming has become a mass-market entertainment industry on a par with TV, movies and music. Segments such as video game advertising, set to become a market worth close to $3 billion by 2011, will result in the further maturing of this industry. The ability to play music and media from powerful consoles and handhelds will drive overall industry growth as consumers begin to view gaming devices as one-stop-shop entertainment platforms.

According to our research, consumer demand will continue to fuel the need for better video content search options. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.

It is the Food and Drug Administration's job to immediately and coherently tell consumers about the risks associated with the drugs they put into their bodies, ... The agency has once again failed in this responsibility.

The media network has evolved because consumers want to be able to connect to all the devices in their lives and access all their content. The merging of home and wide area wireless networks is the next natural step in this evolution.