Heather Dougherty Consumers Quotations

The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.

Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.

The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.

We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.

In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.

In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.

Consumers have spent the weekend with their family and they've been in the stores. They now have a holiday list going. And today is the first day that people are back at work in front of their computers,

Apparel sales are mirroring the spending habits of consumers in the offline world more and more.

E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.

It's something that consumers expect. You can easily compare prices and find the best prices online and make the holiday budget stretch a little bit further.

The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.