We try to make our high school games the same standard that people get in a college game, with instant replay, sideline reports and full graphics,
We don't think it hurts attendance, ... We're hoping to raise awareness and excitement. When WTBS started doing (Atlanta) Braves' games there weren't many people in the stands. Television gave them credibility and got people interested, and look at them now.
We launched the sauce about two months ago and recent sales are up 50 percent, ... Basically we wanted to have something that could let people see a little bit of humor amid all the seriousness.
Coach (Rickey) Bustle said he wanted us to do a game, ... He wanted people to see his team and the kind of guys he has on his squad. Hopefully they'll watch them play and then come out to the other games.
I've never been one to try to depend on one person completely. Some people do a better job of using a great player. I've always tried to have a balanced team, a balanced attack.
A lot of people have asked us about doing a UL game, ... We've asked the university about doing a game the last couple of years, but for various reasons the time wasn't right.