Tim Cook Quotations

I think two people with strong points of view can appreciate each other even more.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Let your joy be in your journey, not in some distant goal.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

I love museums. But I don't want to live in one.

To whom much is given, much is expected. I do believe this. It's embedded in me.

You can only do so many things great, and you should cast aside everything else.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Anything can change, because the smartphone revolution is still in the early stages.

Apple doesn't do hobbies as a general rule.

I've always hated litigation, and I continue to hate it.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

(Having mid-week games) is great. It's almost like the pros. With three games you need to get your rest and get your fluids. You also need to make sure you get your homework done, because you don't have every night free until Friday.

We have to try to get back to basics. We've been watching lots of film to find our problems. We just have to focus on all the little things.

Princeton Hospital appears to have everything in the world against it and not a lot going for it. They are swimming upstream in a fast-moving current.

They delivered. You've seen these guys get decimated and be poorly managed. Mack just has to show up for work, and he'll do better.

(The goals include) a number of turnovers to stay under, a number of hits to be above and shots for and against. Sometimes you think you play a good or a bad game, but these goals can be a better judge of the game.

We just took that experience and and ran with it.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as other ones.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

You can't have a back door that's only for the good guys.

In the long arc of time, you are only relevant if customers love you.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

Excellence has become a habit.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

I am driven by great work and seeing people do incredible things and having a part in that.

Apple Pay is forever changing the way we pay for things.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

You are more powerful than you think.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

Today, we are pleased to announce the biggest advancement in iPhone.

If you want me to do things only for ROI reasons, you should get out of this stock.

What makes Siri cool is she has a personality.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

Apple Watch is the most personal device we've ever created.

I just want to build great products.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

An acorn would never brag about giving shade.

Nobody wants to buy sour milk.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life...Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will.

Never try to fix other people. God does not need to do a bank shot off your lips.

The longer the meeting, the less is accomplished.

It is possible to be aware of God at all times.

The iPad is the clearest expression of our vision of the future of personal computing.

Televisions are devices with screens that things appear on.

The future of television is what our competitors have been doing for years.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. We can't have that. The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

We make the best phone, we don't make the most phones.

A great product isn't just a collection of features. It's how it all works together.

Android [dominates] the mobile malware market.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

The sidelines are not where you want to live your life. The world needs you in the arena!

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Siri has proven to us that people want to relate to the phone in a different way.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Discrimination , in all its forms, is bad for business.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? I can't answer that question, but I can tell you that we're focused.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.