Tim Cook Thinking Quotations

I think two people with strong points of view can appreciate each other even more.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

In the long arc of time, you are only relevant if customers love you.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.