Tim Cook Quotations | Page 2

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

I dont consider the bloody ROI.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

I want to be the pebble in the pond that creates the ripple for change.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

Security isn't just a feature, it's a base, it's a fundamental, right.

The government should always be the one defending civil liberties.

America is always stronger when we do things together.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Apple is this great American company that could have only happened here.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Certainly some things that are very good can sometimes be used in a bad way.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

In the world of cyber security, the last thing you want is to have a target painted on you.

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

No one should have a key that turns a billion locks. It shouldn't exist.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

People are running huge enterprises off of hacking and stealing data.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.