Seth Godin Attention Quotations

A big part of doing your work is defending your time and your attention so you can do your work.

Marketing is a contest for people's attention.

Mass attention is almost unattainable and it's not clear that you want it.

If you can't make money from attention, you should do something else for a living.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.