Seth Godin Average Quotations

The big win is when you refuse to settle for average or mediocre.

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

You can't win by being more average than average.

Every revolution destroys the average middle first and most savagely.

Mass marketing means appealing to the masses which means appealing to the average.

Your best customers are worth far more than your average customers.

Average feels safe but it's not. It's invisible.

Quit or be exceptional. Average is for losers.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.