Cable networks have gotten stronger in introducing original content.
They need Thursday to be their strong night, ... Thursday was such a strong night for them so long that they used to get by without winning any other night of the week. The other networks used to roll over.
I don't think the quality of video over the Internet comes remotely close to what you can get on a TV in a high-definition format. But it's smart for the networks to do all this testing to see what consumers will ultimately embrace.