Slavoj Zizek Order Quotations

A typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.

Confucius was not so much a philsopher as a proto-ideologist: what interested him was not metaphysical Truths but rather a harmonious social order within which individuals could lead happy and ethical lives. He was the first to outline clearly what one is tempted to call the elementary scene of ideology, its zero-level, which consists in asserting the (nameless) authority of some substantial Tradition.

What Americans don't want to admit ... is that not only is there not a contradiction between state regulation and freedom, but in order for us to actually be free in our social interactions, there must be an extremely elaborated network of health, law, institutions, moral rules and so on.

For me, ideology is defined only by how the coordinates of your meaningful experience of the world, and your place within society, relate to the basic tensions and antagonisms of social orders.

In order effectively to liberate oneself from the grip of existing social reality, one should first renounce the transgressive fantasmatic supplement that attaches us to it.