B. F. Skinner Easier Quotations

This initiative makes it easier than ever to understand the quality that goes into our food, ... We're very confident that the more information people have, the more they will like what they see at McDonald's.

I just thought there were times when we moved the ball tremendously well. When they're focusing on (Smith) too much, then it makes it a little bit easier for everyone else.

(Comdex) got so large it had to move into other convention halls. If (CES) does it right, I don't think it will be a problem. Having the separate (theme) areas so people know where to go, it's easier for people to adjust what they want to see.