Britt Beemer Product Quotations

Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen, ... Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.

The really good ones have developed some sort of product niche, whether they are the place to go to get the latest and greatest cook or travel books. They've developed a niche that makes them really unique.

(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.

This is a core product category that generates a lot of profit from sales of products and the extended service warrantees. Sears needs to protect this business at all costs.

What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.