Charles Kettering Research Quotations

Research means that you don't know, but are willing to find out.

If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.

I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.

Bankers regard research as most dangerous a thing that makes banking hazardous due to the rapid changes it brings about in industry.

A research problem is not solved by apparatus; it is solved in a man's head.

Research is an organized method for keeping you reasonably dissatisfied with what you have.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.