Akio Morita Research Quotations

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

We don't believe in market research for a new product unknown to the public. So we never do any.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.