Dave Johnson Potential Quotations

We're continuing to sharpen our focus on core categories that enable us to benefit from our scale and maintain sustainable competitive advantage. Milk-Bone is a great brand, but has very different retail channel dynamics than other Kraft brands. With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

The Scientific unit has tremendous potential for growth as we are entering new markets with some of the best technology available. The products we develop for Homeland Security and the Military have to be simple to use, rugged and provide timely answers rather than data. The scientific community is looking for this same type of efficient performance from their analytical instruments and Smiths Detection Scientific is using its experience in adjacent markets to fill that need.

This decision is consistent with Kraft's strategy to shift our portfolio toward businesses in which we have sustainable competitive advantage. Selling this business enables us to better focus our time and resources on opportunities that provide Kraft with the greatest potential for long-term growth.