Erik Qualman Media Quotations

The power of social media is it forces necessary change.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

Social media has made the web all about me, me, me.

We don't have a choice on whether we DO social media, the question is how well we do it.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

The ROI of social media is that your business will still exist in 5 years.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.