Seth Godin Media Quotations

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

How dare you settle for less when the world has made it so easy for you to be remarkable?

The reason social media is so difficult for most organizations: It’s a process, not an event.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

You can game the social media in the short run, but not for long.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.