Other times you can use a calendar to predict the kinds of stories the media is looking for.
So the fact that the media all jump on a story in a similar fashion is not surprising. The opposite, when a voice cuts through to say something different or original, is surprising.
How the media interpreted (they got it wrong), editorialized (they condescended) and criticized (they attacked) these performances inspired me to actually use the media more directly, to make my point.
If government and big business could access the media to get their messages out, I figured I could too.
The media became not just a vehicle to get attention about an event, but a medium in itself, to be shaped and molded and instilled with my social-political agenda.
The media's job is to question a premise.
I created hoaxes. I confronted and challenged the majority opinion. I attacked, humiliated, and criticized the voice of the corporate mainstream media.
The media is not just the message. The media is a massage. We're constantly being stroked, manipulated, adjusted, realigned, and manoeuvered.
But I learned first-hand how the news media operates by watching how they interpreted, changed, and misrepresented my intentions.