Howard Schultz Starbucks Quotations

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Starbucks has changed the rules of engagement for the music industry.

Starbucks represents something beyond a cup of coffee.

The response to the Starbucks brand has been phenomenal in our international markets.

When it comes to Starbucks, I take every threat very personally.

We need to reinvent food at Starbucks. Less could be more.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Do I take criticism of Starbucks personally? Of course I do.

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe,

Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.

Giving back to the community has always been a huge focus for Starbucks and each year we strive to create new ways to become more involved in the neighborhoods where we do business. With the launch of the California Giving Program, Starbucks has the opportunity to partner with some of the most amazing non-profit organizations in all of California that work to build stronger communities by nurturing kids and inspiring grownups.

Management's proposal to declassify the Board demonstrates Starbucks Board of Directors commitment to good corporate governance practices. The Board believes that the annual election of directors is a primary means for shareholders to influence corporate governance policies and hold management accountable for implementing those policies.

Over the past year we viewed countless films and spoke with numerous studios in pursuit of finding the perfect film. Just as we have demonstrated with music we believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

We are inspired by the tremendous response to the Starbucks brand domestically and internationally and could not be more pleased with the overall performance of the company,

We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer. Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

We believe that we are still in the very early days of Starbucks growth cycle and that we can surpass 20,000 Starbucks stores worldwide,

The point of entry for the Starbucks experience has been much more a social experience (in China) rather than competition between coffee and tea,

We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

Providing our customers with innovative and unique ways to discover and acquire all genres of great music is another way we are enhancing the Starbucks Experience,

Prior to the end of the calendar year, Starbucks will be taking a modest price increase,

They can look forward to us introducing them to the movie in a fun, experiential way. We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

The current high level of revenue performance is not sustainable. February 2004 benefited from strong post-holiday Starbucks card redemptions and an early start to our annual brewing event,

This partnership brings together two great, well-respected brands, which we believe benefits both Starbucks customers and The New York Times readers,

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

I feel a personal connection to each of our several hundred Starbucks partners and family members, as well as the community of neighbors they serve, who are victims of this disaster. Today, I am announcing a $1 million personal contribution from my family foundation to support the relief efforts.

I am very pleased with our first quarter performance, which demonstrated focused execution at all levels of the business and delivered the most successful first quarter in Starbucks history.