Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
People around the world, they want the authentic Starbucks experience.
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.
If you want to achieve widespread impact and lasting value, be bold.
Who wants a dream that's near-fetched?
Sometimes you have to create the thing you want to be part of.