Jacques Ellul Levers Quotations

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up...

Hate, hunger, and pride make better levers of propaganda than do love or impartiality.