Jesse Toprak Consumers Quotations

Consumers will come into the dealership very well informed on what they should pay for the new car, negotiate on hundreds over the price of the car, then go into the financing department and automatically pay a couple thousand for an extended warranty without knowing anything.

They spent a lot of money on incentives, most of which are not quite visible to consumers except for some lease deals.

In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.

The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'

As we are seeing higher interest rates, it's more beneficial for consumers to go with the zero percent than the cash rebate.