The plant now ensures that we can respond very quickly to changes in customer demand.
We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.
With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper.
This is positioned as a premium brand within Wal-Mart, ... We have a customer that is very interested in fashion and takes a great deal of pride in their personal style, and we haven't really had an offering for them.