It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
A couple of years ago it was 'sequel, sequel, sequel,' ... I think Hollywood is erring on the side of caution by thinking that a concept that has proven to be successful can be a way to hedge its bets and take out some of the risk.
You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.