Mark Donovan Media Quotations

Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy.

Every major consumer brand and media property is embracing mobile.

Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift.

This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices.

Among the U.S. carriers, Sprint has been the most aggressive in trying to become a media and entertainment player, and they're leading the pack.